International commerce platform for a smart home manufacturer
Technical delivery of an international online shop spanning product, content and order processes across multiple markets.
Retail and digital platforms
The business-critical platform combined central commerce processes with the individual needs of several hundred affiliated retailers. I supported its evolution for many years – from hands-on backend engineering and project leadership to overall technology ownership.
The platform had to combine the shared processes of a large retail organisation with the individual requirements of several hundred affiliated retailers. Product data, content, pricing, availability and orders were provided centrally, while individual retailers retained control over their digital offering.
The system was business-critical, had evolved over many years and continuously faced new business, organisational and technical requirements.
I engineered central backend and platform components, designed interfaces and took ownership of bespoke extensions. As Technical Project Lead, I coordinated delivery across engineering, operations and stakeholders while leading and developing the backend team.
When I later assumed CTO responsibility, my scope expanded to technology strategy, architecture, engineering processes, team development, infrastructure, technical metrics and budgets. Hands-on work on central Java and .NET components remained a key part of my role.
The platform connected commerce, content management, search, customer and order processes with numerous internal and external systems. Established components were gradually modularised, central interfaces were redesigned and technical ownership became clearer.
Operations evolved from locally oriented infrastructure into a containerised cloud platform. Automated CI/CD processes, monitoring and observability improved delivery, transparency and responsiveness in production.
An established commerce application evolved into a platform with sustainable architecture and operational structures. Combining hands-on engineering, technical leadership and strategic ownership made it possible to advance business capabilities and technical modernisation in parallel.
Evolving responsibility
As the platform evolved, so did my scope – from hands-on engineering and project leadership to technology strategy, organisation and operations.
Hands-on engineering of business-critical backend components, technical leadership of bespoke requirements and leadership of the Java backend team.
Overall responsibility for technology strategy, architecture modernisation, engineering organisation and infrastructure, combined with hands-on delivery of central Java and .NET components.
Further project experience
These projects span international commerce, CRM and marketing automation, embedded and IoT solutions, and data-driven platforms.
Contact
I help when bugs are hard to trace, new integrations are needed, or the team needs someone to connect architecture with hands-on delivery.
A good fit when …